Top tips for a great Ecommerce website

Having a great Ecommerce website is more than putting up a facility for people to transact on. Just like a bricks and mortar retailer the store has to be structured correctly and laid out and communicated properly. An online store is no different and bringing people all the way to checkout needs careful planning and execution.

1. Filtering

Letting customers filter quickly down through your ECommerce store to what they want is key to keeping them moving to the website checkout. The sooner in the process and easier it is for them to do this the better your Ecommerce website will perform.

2. Website Feel and look

In the shopping world image is everything so make sure your webstore strikes the right cord for your target market. Get a good web designer who understands how to communicate properly on an Ecommerce website.

3. Search Bar

Your Ecommerce website should have a prominent search bar so people who know what they want can get there quickly.

4. Quality images

People buy with their eyes so having good visuals of your products and a good website image is key. You have two choices here either you get a good photographer or where possible buy good stock imagery for your website. Don’t think taking pictures on your iPhone is the way to go.

5. Shopping cart visibility

All good ECommerce websites make sure the shopping cart is visible on all pages as customers like to see all the time where they are and what they have done.

6. SEO

Your website needs to be designed correctly so you will perform with search engines. Page titles, descriptions h1, h2, etc need to be carefully considered.

7. Social media integration

Social Media performance while creating reach in itself across social platforms can also help SEO to make sure consumers can share easily. Creating good blog content on your website can also help the overall SEO rating of the site.

8. Product Previews or information

Anything that helps the consumer make a choice there and then is worth doing. Consumers need information and reassurance before buying so give it to them.

9. Make it clean, no clutter

Consumers hate clutter as it confuses them. Make your webstore clean and easy to see things quickly and appraise them.

10. Easy checkout

Make sure your ecommerce checkout is easy and not too many steps. When it’s easy people leave a more positive vibe about you.

11. Contact

Always be easy to contact. When people are on your ECommerce store if they need to contact you make it easy or you will lose their customers.

Follow these guidelines and your Ecommerce website will perform better than your competitors.

At The Digital Department great Ecommerce website design is what we do. We have the expertise to deliver you an Ecommerce website solution that will deliver real results for your business. If you need a new website or an upgrade to an existing one in Cork, Dublin, or anywhere in Ireland, see http://thedigitaldepartment.ie/.

 Call us today @ +353 (21) 240 9045 in the Cork office for a free Ecommerce website consultation.